AUCKLAND TRANSPORT

South Aucklanders are proud to be from the south. It’s a badge of honour. But catching the bus isn’t currently seen as a viable option for them. There’s a perception that “people like me don’t use public transport”.

In the style of the ‘Humans of New York’ campaign, we used portraits and stories of real South Aucklanders, well known artists, leaders, and personalities from within their communities standing in bus stops they use to show the contrary