AT CYCLING

As part of a wider behaviour change campaign to get more Aucklanders on bikes, we partnered AT with up and coming local artist Finn Wilson to create a series of uniquely Auckland Snapchat geo-filters - only available on the cycle ways.

Finn also created street decals which were placed on the cycleways to help drive awareness and downloads. To help promote the collaboration we filmed Finn's back story giving users an insight into his some of his inspirations, motivations and crazy stuff that’s happened to him working as a full time artist. These were further leveraged through his own social channels. This campaign helped see an 8.3% increase in cycling over the same period.