SAMOA TOURISM
Beautifully Simple
Modern life is cluttered and complicated, a holiday in Samoa is not. Rather than just show happy couples on palm lined beaches we needed a campaign that showed the uniqueness of Samoa. Supported with a strong outdoor presence and preroll video, we used single shot vertical videos to pull users out from the frenetic buzz of their social feed and give them a 6 second experience of Samoan tranquility.
DIGITAL CREATIVE DIRECTOR / DIGITAL ART DIRECTOR