CAVALIER BREMWORTH
Cavalier Journey
The rebrand and subsequent website redesign allowed us to engineer the entire customer experience from the ground up. We empowered customers with impartial advice and helpful tools like the Buying Guide, In-store Checklist and Carpet Selector. Users could save their favourite carpets to a Wishlist and order free samples too – getting carpets into the homes of potential customers even before they've visited a store.
(TVC for context only. some other smarty pants did this)
DIGITAL CREATIVE DIRECTOR / DIGITAL ART DIRECTOR