SIMPARICA
Sniff test
All flea treatments claim to be effective. But first your dog has to eat it. So which one tastes best? Blindfold a dog and put a Simparica chewable tablet under their nose… they’ll know it’s tasty. And we proved that in a real life “sniff test”. Supported with "boomerang" style social videos the campaign was deemed to be a barking success.
DIGITAL CREATIVE DIRECTOR / ART DIRECTOR