STEINLAGER
Pure NZ
Walk into a bar in New York, Vancouver, London or Singapore, buy a Pure, and get a piece of NZ. Users got a unique full square metre of native forest, at an exact latitude and longitude secured in their name. Live weather data from the location and motion-sensitive 360-degree panoramas supported the experience, allowing users to open a virtual window to their own piece of NZ.
DIGITAL ART DIRECTOR