AUCKLAND TOURISM
Hear. Feel. See.
Neuroscience studies have shown that when humans listen to sounds without visual stimulus they start using the visual part of their brain to process it as well, leading to a deeper sensory experience. With this in mind we created 12 bespoke long and short form destination videos using surround binaural audio recordings and told people not to look at them.
Just listen.
We enticed Australians to visit Auckland by giving them a uniquely intimate, visceral experience, akin to actually being there.
DIGITAL CREATIVE DIRECTOR / ART DIRECTOR