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Elemental AKL. Auckland's new winter festival awakened the elements and ignited the senses. A month-long celebration of regional cuisine, cultural diversity, performing arts and entertainment.

This largely digital campaign pointed users to the website which gave an introduction to the festival and allowed users to search for events. They were able to further refine the results based on a series of category filters. Events were also matched with food recommendations and other similar events. Bespoke landing pages were also created for different demographics, interest and retargeting messages. Using both online and offline platforms, the campaign increased awareness of what was a totally unknown festival, ultimately driving up interest, excitement and visitation from across Auckland and the rest of NZ.