ZOETIS

What's itching your dog? An online itch interpreter helps owners get an idea of problem. The content rich site educates and advises on causes and solutions and also promotes the Zoetis range of itch treatments. Pooch owners are led here by dogs with the personality and accent that matches their breed, in a series of social videos, POS, print and season specific comms. As well as growing the database the campaign lead to 100% sales growth